IBM will base two new sports units in Atlanta

ATLANTA — IBM has launched two new ventures with the goal of helping sports enterprises to integrate their marketing efforts.

The IBM Sports, Entertainment and Fan Experience and the Sport and Entertainment Global Consortium are both based in Atlanta.

The IBM Sports, Entertainment and Fan Experience will function as a consulting practice, employing about 100 workers operating out of the IBM Interactive Experience Studio at 6303 Barfield Road. The practice will operate with the goal of helping sports teams and events use technology to optimize the many lines of business that traditionally take place around sports — including the venue, ticket sales, sponsorship, media, concessions, talent and athletic management.

The IBM Sport and Entertainment Global Consortium will draw on the capabilities of some of the top names in the industry to provide an integrated capability spanning design, strategy, technology and data to drive growth and profit.

According to a news release, founding members of the consortium, include AECOM, HOK and Whiting Turner in construction and design as well as  AT&T, Level 3, Verizon Enterprise Solutions as communications solutions providers. The consortium engages  Alcatel/Lucent, Anixter, Commscope, Corning, Juniper Networks, Ruckus Wireless, Schneider Electric, Smarter Risk, Tellabs, Ucopia, Zebra Technologies, YinzCam (IPTV), Zayo,  and Zhone for infrastructure technology and carriers.

“IBM’s approach from the outset has been to combine the tech savvy of its integrated systems expertise with the best practices of its heralded fan-friendly, immersive data engagements at major sporting events,” Arthur M. Blank Sports & Entertainment Group Chief Technology Officer Jared Miller said in the news release.

Image courtesy of IBM

Source: IBM

Source: Atlanta Business Chronicle

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Jeannie Oliver

Jeannie Oliver is a writer and PR practitioner with a long string of awards behind her name. With a degree in journalism from the University of Oklahoma, Jeannie has worked as a high school journalism teacher, an editor for the Appaloosa Journal, and a media spokesperson for...